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Retaining Sales Customers as Service Customers

On average, dealerships convert 20% of sales customers into service customers. Why are they allowing 4 out of 5 customers walk out and do business with the competition? Why? Because their processe...

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Life-Cycle Marketing Philosophy and Strategy

Why Use Life-Cycle Marketing? For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing ...

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Essential Questions to Ask before Implementing Social Media

What is your dealership’s objective? Every dealership, large or small, must first consider why it wants to use social media. The answer may seem simple: to increase sales and profitability or to re...

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Case Studies

Brighton Ford-Mercury

Brighton Ford Mercury Saves $1.3M in Advertising and Marketing... And Grows Sales in the Process!

Life-Cycle Marketing

Xspond Life-Cycle Marketing Philosophy & Strategy Whitepaper

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